A small new espresso cafe in New York City wanted to draw the attention of people passing by the cafe and tourists. The owner asked a design company to help to achieve this goal by creating a surprising and eye-catching design for the cafe.
The designers of the Nema Workshop have done the job, where they took the concept of a library and turned it sideways. This concept will surprise each client who enters the cafe.
Located on Madison Avenue, the espresso bar conceptually and literally turns a normal room sideways, creating a striking identity for the emerging brand of the owner. The owner of the espresso cafe approached the Nema Workshop with the ambition to build a unique espresso brand and to develop a creative environment that connects to its location on Madison Avenue near Grand Central Station.
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Inspired by the nearby Bryant Park Library, the people of Nema Workshop designed a store that is straightforward in a simple twisted way: Take a library and turn it sideways. The book lined shelves become the floor and ceilings and wood floor ends up on the walls meanwhile the pendants protrude sideways from the wall. To achieve the books shelves on the floor, the space is lined with sepia-toned full size photograph of books printed on custom tiles.
The custom tiles run along the floor, up the 15’ foot wall and across the ceiling. The frosted glass wall behind the service counter illuminates the space and the wall directly opposite (the wooden floor). The thrust of this concept finds expression in the lighting and materiality, and ultimately the space gives definition to the emerging brand. The concept itself is bold and receptive to future locations of the espresso cafe: building an espresso empire.